CASE STUDY: The McDonald’s Grinch Meal & The Power of Limited-Edition Merch, How a $4 Pair of Socks Turned Into an $80 Collectible Overnight
W
hen McDonald’s launched its Grinch Meal collaboration, it wasn’t just another seasonal promo. It became a real-time lesson in scarcity, cultural timing, branded merchandise, and consumer demand—with results the industry couldn’t ignore.
Within days:
Meals sold out...
Beyond the Booth: How Trade Show Merch Can Fuel Sales Long After the Event Ends
Trade shows are expensive—booths, travel, samples, staff, shipping, sponsorships. But one of the most overlooked ROI opportunities is strategic merchandise designed not just for the show floor, but for the sales cycle that follows.
Brands that treat merch as a pipeline...
The Rise of Functional POS Displays: Why Brands Are Moving Beyond Paper and Cardboard
In-store marketing has officially entered its “experiential era.” CPG brands are moving past traditional corrugate displays and embracing functional, interactive POS pieces—items that consumers actually touch, use, and talk about.
At EB Merch, we’ve seen firsthand how these...
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