The Rise of Functional POS Displays: Why Brands Are Moving Beyond Paper and Cardboard
In-store marketing has officially entered its “experiential era.” CPG brands are moving past traditional corrugate displays and embracing functional, interactive POS pieces—items that consumers actually touch, use, and talk about.
At EB Merch, we’ve seen firsthand how these custom printed display enhancers transform the shopper journey.
Why Functional Displays Outperform Traditional Ones
1. Stopping Power — A branded bike or grill instantly interrupts the aisle scroll.
2. Shareability — These displays photograph beautifully in-store and across social.
3. Multi-use — After the promotion, many retailers keep them, extending your brand presence.
4. Premium perception — Functional = investment = trust. It elevates your brand against competitors.
Top Functional Displays Our CPG Clients Are Choosing
- Branded scooters in convenience stores.
- Custom printed grills for summer beverage promotions.
- Umbrella stands for supermarkets or beer distributors.
- Branded bicycles for sweepstakes.
- Large-scale custom props (yes—giant whipped cream cans and whiskey barrels included).
What Makes These Displays So Effective?
They create permission to pause. A shopper sees a branded bike or grill and immediately understands the story: summer, fun, outdoor gatherings, flavor. It taps into emotion faster than flat signage ever could.
Even better? These displays live far beyond one activation. We help brands design functional POS that stores proudly display year-round, reinforcing impressions long after the promo ends.
The new competitive edge isn’t just visibility—it’s memorability. And nothing is more memorable than a brand that shows up in ways shoppers don’t expect.
Get in Touch With Our Merchandise and Branding Pros
Ready to get started on your next custom merchandise project? Contact our creative team today.
