CASE STUDY: The McDonald’s Grinch Meal & The Power of Limited-Edition Merch, How a $4 Pair of Socks Turned Into an $80 Collectible Overnight
When McDonald’s launched its Grinch Meal collaboration, it wasn’t just another seasonal promo. It became a real-time lesson in scarcity, cultural timing, branded merchandise, and consumer demand—with results the industry couldn’t ignore.Within...
Why Gifting Outside the Holiday Season Drives Higher ROI for CPG and Corporate Brands
While most brands cram their gifting budgets into Q4, the smartest CPG and corporate marketers are shifting that spend into unexpected moments throughout the year. And the results? Higher engagement, stronger retailer relationships, and more memorable brand experiences.At EB...
